One of the key components of the Strategic Pricing model is categorizing your customers into market segments. The combination of customer categories, such as resellers or contractors, and customer sizes, such as medium and large, is used to drive the pricing assignments and calculations for your customers.
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Important: Define customer categories and assign customers to categories prior to exporting data for Strategic Pricing Associates. If a customer does not have a category, it is excluded from the export data. |
Customer categories are a way to group like customers by the market they serve. In the standard Eclipse pricing model, you group your customers by price class, which could have multiple levels of price classes. Strategic Pricing uses categories and Strategic Pricing Associates analyzes the customers by what they have purchased and how that compares to other customers within the same category or market segment.
Define the valid customer categories in the Strategic Pricing Customer Category control maintenance record. You can define as many categories as is appropriate for your business, however Strategic Pricing Associates recommends using approximately six categories. Typical Categories include Contractor, OEM, and Dealer.
In addition, for each customer to which you want to apply Strategic Pricing, you need to assign the customer a size and select whether to use the Strategic List Price or the supplier's list price.
See Also:
Assigning Customers to Categories