To view banner ad summary statistics:The system tracks every time a banner advertisement displays on the web site. You can view summary statistics or detailed statistics about each banner ad. For example, view how often a banner displays, which customer viewed it, and how often that customer clicked the ad.
To view banner ad summary statistics:
From the System > Custom > Web Commerce menu, select Web Banner Ad Maint to display the Ad Banner Maintenance screen.
In the Banner ID field, press F10 and select the banner for which you want to view statistics.
The following summary statistics display for the banner:
|
Field |
Description |
|
Display Count |
The number of times the banner ad displayed. |
|
Click-Throughs |
The number of time the customers clicked the banner ad. |
|
On-Cart Count |
The number of times the customers added the linked item to their shopping cart. |
Press Esc.
To view banner ad detailed statistics:
From the System > Custom > Web Commerce menu, select Web Banner Ad Maint to display the Ad Banner Maintenance screen.
In the Banner ID field, press F10 and select the banner for which you want to view statistics.
Use the Details hot key to display the Ad Banner Details screen.
The following detail statistics display about the banner ad:
|
Field |
Description |
|
Ad ID |
The ID used to identify the banner. |
|
Contact |
The contact name for the customer, if available. |
|
Customer |
The customer name. |
|
Displays |
The number of times the banner ad displayed. |
|
Clicks |
The number of times customers clicked the banner ad. |
|
On Carts |
The number of times customers added the linked item to their shopping cart. |
Use the Contact Detail hot key to view each date and time the customer contact saw the ad and what action occurred on that date.
Press Esc.
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