Using an image-editing program, create your web images using the following criteria:
Name images using a standard to help you identify and organize image files by name.
Make your company logo 150 pixels wide by 70 pixels high and save in GIF format with the required name. For more information, see Displaying Your Company Logo on the Web Site.
Make each product image 200 pixels wide by 200 pixels high.
Make banner ads the required sizes. For more information, see Banner Advertising Overview.
Use standard web graphic formats, such as JPEG or GIF.
|
File Type |
Advantages |
Disadvantages |
|
JPEG (.jpg) |
Best format for photos, as it can display millions of colors. Can select file compression options. |
Loses some quality each time you save as JPEG. Cannot have a transparent background. |
|
GIF (.gif) |
Good for images with large areas of solid color, such as logos, icons, and buttons. Can have a transparent background. |
Limited to 256 colors, not enough for most photos. Proprietary format. |
|
PNG (.png) |
Has most advantages of JPEGs and GIFs. Can have a transparent background. |
Only version 4 or later web browsers support the PNG format. |
See Also: